Clean Living Show with Cassandra McClure

Author: Cassandra McClure

Formerly The Clean Beauty Show, Cassandra McClure is a strategic advisor whos guided 100 founders to success. She leads the Clean Living Founder Collective and recognized as 'Best Beauty Coach' by Gloss Genius hosting industry events fostering community, and providing unwavering opportunities for companies. Featured in Glamour, Forbes, CBS, Yahoo!, Cassandra forges strategic partnerships for lasting success through media and coaching to take your business to new heights. Co-Hosted by best selling author Doris Sherman, Editor-in-chief, Clean Living Magazine. Learn more: CassandraMcClure.com
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

Lessons From a Partnership Gone Sideways and When Promotion Turns Into Desperation
Saturday, 22 November, 2025

If you keep marketing to the same audience over and over again, you’re not building demand — you’re draining it.In this candid episode, Cassandra breaks down one of the biggest mistakes founders, creators, and event producers make: promoting to the same circle without ever checking in on where people actually are in their lives.From audience fatigue and unfollows… to collaborations that fall flat… to a real-life lesson with another event producer, this episode exposes the energetic and strategic traps most entrepreneurs don’t even realize they’re falling into.You’ll learn: • Why your audience stops responding (and what it really means) • How nonstop event promotion can make you look desperate • Why collaboration beats shouting into your own void • The importance of actual human conversations in marketing • What happens when expectations aren’t clear between partners • Why contracts and boundaries matter more than good intentions • And how even seasoned founders have to re-learn basic lessonsThis episode is a masterclass in protecting your brand, nourishing your community, and collaborating from a place of clarity — not chaos.A must-listen for founders, event producers, and anyone tired of feeling like they’re “selling” instead of connecting.Cassandramcclure.com