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Why do people give?Author: Mark Phillips
From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I've been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit - so I recorded them. This series of podcasts is the result. Language: en-gb Genres: Business, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The one where we discuss what donors tell us about why they give with Amber Nathan
Episode 11
Monday, 27 January, 2025
Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.Here’s what you’ll learn:• The real emotional drivers that move the most valuable donors to give. • Why donors stop supporting charities – and what you can do to prevent it.• The most common fundraising mistakes that could be costing you money.• What donors really think of rebranding.• Practical strategies to deepen donor relationships and grow a sustainable IG programme.If you want to understand what’s driving giving, how you can strengthen donor connections, boost retention, and make every penny of your budget count, this podcast is for you!
