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WorkfluencerRedefining how we talk about work. Author: Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in todays world. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Personal Branding for Women Over 40
Monday, 9 March, 2026
Personal branding for women over 40 who feel invisible is rarely about a lack of expertise. It's about two decades of keeping your head down, taking care of everyone else, and forgetting to tell the world what you know. In this episode, Monica Rivera breaks down what it actually takes to stop hiding and step into the visibility you've already earned. Together, Rhona Pierce and Monica unpack why experienced women, especially women over 40, feel invisible even after 20 years of building skills, leading teams, and delivering results. They dig into what it actually takes to stop hiding and step into visible leadership. You'll hear an honest conversation about imposter syndrome, the myth of the career ladder, how to get on stages, and why building a personal brand as a woman over 40 requires a completely different mindset than 'just start posting'. What You'll Learn Why your personal brand already exists whether you manage it or not The real reason experienced women stay invisible despite deep expertise Three types of stages and how to access all of them without waiting for an invitation A four-step framework to go from hidden to visible How 90-day experiments replace the pressure of picking a permanent identity Why thought leadership requires a distinct perspective, not just having opinions The mindset shift that makes self-promotion feel like service Resources Mentioned Connect With Us Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. personal brand, personal brand for women, personal brand women over 40, personal branding, personal branding over 40, visible leadership, women over 40 career, women in leadership, thought leadership, content creation, professional content creator, corporate content creator, personal branding strategy, career transition, executive presence, professional development women, female entrepreneur, speaker coaching, creator economy, side hustle professional, women 40 plus, career reinvention, workplace visibility, content strategy, building a personal brand, HR leadership development, employer branding, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices
