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The Way with Best EraAuthor: Brittany Green
The Way is a weekly podcast diving into the ever-changing world of legal business and marketing. Join us as we explore the latest trends, hot topics, and innovative ideas making waves online. Best Era, a consulting company dedicated to empowering legal professionals, will guide you through these discussions, sharing their unique insights and expertise to help you build a thriving practice. Whether you're a seasoned attorney, a law firm marketer, or just starting your legal career, The Way will equip you with the knowledge and tools you need to succeed in the modern legal landscape. Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Stickers, Seasons, and Swifties: Small Moves, Big Marketing Wins
Episode 22
Friday, 3 October, 2025
In this episode of The Way, Brittany and Ryan break down how the smallest marketing moves can create big impact for your business. From stickers that get your brand seen in everyday places, to playful twists on your logo and colors during events or seasonal moments, the little details matter more than you think.They remind listeners that marketing isn’t just about competing with other law firms — you’re competing with whatever is trending today. That means your audience’s attention is divided between you, their favorite brands, their TikTok feeds, and yes, even the latest Taylor Swift buzz. To stay relevant, your business has to show personality, flexibility, and creativity.Brittany and Ryan share tips on how to keep your branding fresh and fun, while still staying true to your identity. Because marketing isn’t only about being visible — it’s about being memorable.✨ Want more resources, insights, and inspiration like this? Join our community of experts at bestera.io, where we share tools and conversations to help firms of every size grow smarter.
