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Let's Talk RiskAuthor: Society for Risk Analysis
Let's Talk Risk with the Society for Risk Analysis, the world's leading authority on risk science and its applications, helps bring clarity to the world of risk, uncertainty, and ambiguity. Visit www.sra.org for more information on the topics discussed in these episodes and for more studies found in Risk Analysis: An International Journal Language: en Genres: Science, Social Sciences Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Words that work: talking climate change with the public
Thursday, 9 April, 2026
When we think about communicating risk, we often focus on the evidence: the data, the models, the science. But what if the words we choose to frame that risk are just as important as the risk itself? In this episode, we sit down with Dr. Wändi Bruine de Bruin, a leading researcher in risk perception and behavioral science at the University of Southern California's Schaeffer Institute for Public Policy and Government Service, to explore what the science really says about communicating climate risk to the public. In this conversation, Dr. Bruine de Bruin shares findings from two recent studies on climate risk messaging: what works, what doesn't, and why reaching across political divides might be more possible than you'd expect — if you get the words right. Listen now!
