Trade Show Insights

Tools to improve your exhibit results

Author: Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & Author

Language: en

Genres: Business, Entrepreneurship, Marketing

Contact email: Get it

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Stop Dazzling. Start Connecting. - TSI20.12
Episode 12
Wednesday, 17 December, 2025

“Create an immersive experience.” You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast. But here’s the thing: Creating an immersive experience is not about LED screens, VR headsets, or other assorted flashy tech gadgets. In fact, all that glitz & spectacle may actually be driving attendees away instead of drawing them in. What if immersion was about something much simpler … and far more powerful? Let’s flip the script on this and uncover the key to creating genuine connection.