The Craft Lyfe - Marketing and Branding for the Craft Beer Industry

Author: Samuel Phanor

Language: en

Genres: Business, Marketing

Contact email: Get it

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𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐄𝐢𝐠𝐡𝐭𝐞𝐞𝐧 | 𝐓𝐡𝐞 𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐂𝐞𝐥𝐥𝐚𝐫 𝐅𝐨𝐫𝐭 𝐋𝐚𝐮𝐝𝐞𝐫𝐝𝐚𝐥𝐞’𝐬 𝐒𝐭𝐨𝐫𝐲!
Episode 18
Monday, 12 July, 2021

Have you ever dreamed about running your own business? If so, you’re not alone. A survey conducted by Inc. Magazine found that 63% of working adults in the United States either own or want to start a business. The opportunity to be your own boss, set your own hours, and spend your days doing what you love is a dream come true. Right?! Sure sounds like it for us! However, the reality is starting any business model, more specifically, a business model within the craft beer industry is tough. It’s a lot of paper work, a lot of dealing with the city and zoning, you’ve got to plan your buildout and much more! It takes patience, determination, and true passion! Which is exactly what episode 1️⃣8️⃣ is all about! Starting and owning your very own bottle shop and what it takes to do so! Now sit back, grab your favorite beverage, and check out Eddie and Amy Abralde’s story of starting and running their very own Craft Beer Bottle Shop! 𝐃𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐰𝐞 𝐞𝐱𝐩𝐥𝐨𝐫𝐞𝐝: ✪ What led Eddie and Amy to start the bottle shop model? ✪ What kind of relationship is needed while working with distributors. ✪ What they found to be difficult in starting up a bottle shop. ✪ Why they chose to join The Craft Beer Cellar franchise. ✪ The benefits of being a franchisee. ✪ The future of Craft Beer Cellar Fort Lauderdale. After this episode, you’ll leave with a very important quote, “Customer service is the handshake, hospitality is the hug!” This ideology is truly important when it comes to taking care of your customers, clients, patients, or guests. 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐓𝐡𝐞 𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐂𝐞𝐥𝐥𝐚𝐫 𝐅𝐨𝐫𝐭 𝐋𝐚𝐮𝐝𝐞𝐫𝐝𝐚𝐥𝐞: Facebook: facebook.com/cbcftl Instagram: instagram.com/cbc_ftl/ Untapped: untappd.com/v/craft-beer-cellar-ft-lauderdale/9312923 Website: https://craftbeercellar.com/stores/fl/fort_lauderdale/