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The LITO PodcastThe LITO Podcast explores the art of personal evolution, lifestyle design, and building a soul-aligned life and business without losing your marbles (or your magic). Author: LITO
Hi! Welcome to your one-way ticket to the Business Of Life.The LITO Podcast explores the art of personal evolution, lifestyle design, and building a soul-aligned life and business without losing your marbles (or your magic).Dan is a cereal entrepreneur who has built multiple 7-figure businesses in digital publishing, brand design, web development and now runs a leadership coaching and personal optimisation practice.From inner work to outer success, from breakdowns to breakthroughs, each episode is an invitation to come home to yourself and upgrade your internal OS while youre at it.Whether youre navigating change, chasing clarity, or just craving a little more light in your life welcome to your new favourite corner of the internet.IG: @litolabs Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Education, Health & Fitness, Mental Health, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 130 - Michelle Lo Horton - She Burned a 9-Year Business That Was Working (And Built a $1M Story Engine Instead)
Tuesday, 3 March, 2026
Years ago, Michelle Lo Horton reached out to me after losing her biggest client. Payroll pressure. Nervous system in survival mode. A business that looked stable from the outside but felt shaky within.Today, she has shut down her nine-year agency, moved to New York, and rebuilt from scratch around a single conviction: storytelling isn’t branding fluff. It’s business infrastructure.In this episode, we unpack her reinvention and the birth of Story ARC — built on the ARC framework: Audience Relationship Capital.ARC rests on three pillars: familiarity, memory, and intent. If people know you but don’t remember you, you don’t convert. If they remember you but don’t trust you, they don’t buy. Storytelling, done right, builds all three.We talk about why virality without depth is wasted, how AI content is eroding trust, why founder-led brands outperform faceless ones, and why growth lives on the other side of cringe.This episode lives where bold pivots, business growth, and the future of marketing collide.Explore Michelle’s work at https://thestoryarc.io/Follow her on Instagram at https://www.instagram.com/michellelohorton/If you care about reinvention, revenue, and building trust in a noisy world, press play.------Come say hi 👋📍 instagram.com/dannybunny.co🌐 www.dannybunny.co✨ Letters from the Universe28 days. 28 love notes. Daily cosmic nudges to stir your soul.👉 https://lito.kit.com/letters📖 Dear Dan: 80 QuestionsThe ultimate guide to life, business, money, and relationships.It’s free. It’s fierce. It’s fabulous.👉 https://dannybunny.co/deardan🧠 How to Feel Better (No Matter What)A 2-hour workshop that’s changed hundreds of lives.Learn how to blow your own mind and feel better, fast.👉 https://lito.academy/howtofeelbetter/🚀 BYOB – Be Your Own BossBuild a real online business without burning out or selling your soul.For creatives, coaches & curious humans ready for more sovereignty.👉 https://dannybunny.co/byob🎓 Supercoach AcademyBecome a certified coach and build a thriving coaching business in 12 weeks.👉 https://dannybunny.co/supercoach-academy🥕 Carrots for the SoulFree Human Design charts, masterclasses, mindset guides & soul snacks.👉 https://dannybunny.co/carrots🎶 Listen to my music👉 YouTube👉 Spotify Hosted on Acast. See acast.com/privacy for more information.
