ecommert Podcast

Author: Mert Damlapinar

Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights.
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The #1 Challenge of AI Transformation (and How Bastien - Reckitt Solves It)
Episode 6
Tuesday, 6 January, 2026

Scaling AI Beyond Pilots: Inside Reckitt's Enterprise Transformation In this episode of the Ecommert® Podcast, we sit down with Bastien Parizot, SVP IT & Digital, Marketing & Transformation / CIDO Emerging Markets at Reckitt, to explore what it really takes to scale AI across a global CPG powerhouse. Bastien shares how Reckitt is moving beyond pilots to build enterprise-wide intelligent platforms — starting with their "Insights Engine." 🔑 Key Highlights • Deep & Narrow AI: Why Reckitt prioritizes focused deployment over broad experimentation. • Data Depth Shock: Why automotive data now rivals CPG in scale and precision. • Brand Search Disruption: How GPTs will shrink digital shelf visibility to one or two answers. • AI Without FOMO: Avoiding the "shiny object" trap to deliver measurable value. • Responsible AI: How Reckitt enforces transparency and human oversight across solutions. A sharp, reality-driven look at how CPG leaders are navigating the next wave of AI transformation. 🎥 Watch or listen on your favorite platform: Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.