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Influence Global Podcast - shining a spotlight on influencer marketingAuthor: Gordon Glenister
Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One Language: en-us Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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300 Pieces Of Content, Only 10 Used, £1,000 For 19 Million Views | Ben Woollams
Saturday, 25 April, 2026
Gordon Glenister sits down with Ben Woollams, CEO and Founder of TrueRights, to discuss the crisis in digital rights across the creator economy. In this episode, Ben reveals how brands are overpaying for content they never use, while creators are being underpaid for content that drives millions of impressions. From his journey at Influencer.com to founding TrueRights, Ben breaks down why 6 out of 10 campaigns breach creator rights and what needs to change. Topics covered: ∙ What usage rights actually mean for creators and brands ∙ The Unilever case study that sparked TrueRights ∙ How TikTok’s AI tool Symphony is changing the game ∙ The future of digital rights and AI licensing Guest: Ben Woollams CEO and Founder, TrueRights LinkedIn: https://www.linkedin.com/in/benjamin-woollams-06a5329b/ Website: truerights.com Host: Gordon Glenister Founder and Chairman, Influence Global Follow Influence Global: Instagram: @influenceglobal_ LinkedIn: https://www.linkedin.com/company/influenceglobal1/ Follow Gordon: Linkedin: https://www.linkedin.com/in/gordonmichaelglenister/ Learn more about your ad choices. Visit megaphone.fm/adchoices
