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The Catalyst Effect with Rich Keller  

The Catalyst Effect with Rich Keller

Author: Rich Keller

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne and Godiva to name a few. I now travel the country as a motivational speaker challenging people to craft their personal brands using just 'One Word'. Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. I'll also talk directly to you and reveal the 'One Word' for brands such as Starbucks, Apple, SPANX and Oreo. I'll even throw into the mix my branding concepts for some influential people like Ashley Graham, Kelly Clarkson, Gary Vee, Brene Brown and many more. Join me on my mission to transform one million lives 'One Word' at a time.
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Language: en

Genres: Business, Entrepreneurship, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it


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Ella's Journey of COURAGE: The Night That Almost Ended Her Story!
Friday, 24 October, 2025

Turning disruptive moments into defining ones.   I amplify stories of people who turn their disruptive moments into defining ones, using them to Stand- out, Conquer Obstacles, Reach Excellence, and SCORE by creating new possibilities that serve others.   Here are the 5 Things You Need to Know About Ella Macduff Ella is a Senior at the University of Maryland who turned a night she almost didn't survive into the start of a movement. If you're a college student, or a parent of one, you MUST hear this episode. What happened to Ella can happen to anyone, and her story will change how you think about safety, support, and speaking up. She's the co-founder of Chasing Red Flags, a mental-wellness brand that reclaims our red flags as signals for self-awareness and growth. Her Catalyst Moment ignited a mission to protect victims, raise awareness, and spark real change. She created a powerful tool for self-discovery, healing, and connection, one we'll explore during our time together.   This conversation is raw, real, and necessary. Ella's story is a masterclass in COURAGE and the kind that reminds us tostay aware, stand with our friends, and never stay silent.   Let's meet Ella Macduff.

 

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