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Funnelocity: the B2B Sales and Marketing PodcastAuthor: MarketOne International
MarketOne's Funnelocity brings you a down-to-earth perspective on what it takes to succeed in global B2B demand generation from top to bottom of the funnel. In each episode, President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing. Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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S2, Ep4: CMO Challenges in 2022 with Victor Milligan of Fastmarkets
Episode 12
Tuesday, 19 April, 2022
AI, marketing automation, retaining talent, branding, keeping your pets out of Zoom calls - just a few of the things that are potentially keeping CMOs awake in 2022. Victor Milligan, Chief Marketing Officer of Fastmarkets joins Mary and Gifford in a wide-ranging (and amazingly pet-free) discussion, providing invaluable insight into his day to day world, some of his key priorities, and what it means to be a marketing leader in 2022.
