Copy Cats

Author: Drew Lubega

A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.
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Language: en-gb

Genres: Business, Marketing

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Episode 10: Pete Kowalczyk from GOV.UK on navigating the intricacies of conversational AI and the evolution of content design
Episode 10
Thursday, 26 February, 2026

Drew speaks to Pete Kowalczyk, an award-winning writer who was recently recognised in the 'UK's Top 10 Conversational AI practitioners list' by Conversational AI News.Topics covered in this pod include the intricacies of conversational AI, the evolution of content design, and the future of digital communication. Pete also discusses his work at GOV.UK, where he is at the forefront of integrating AI into public services, aiming to enhance accessibility and efficiency and set new standards for government communication and service delivery.Follow Pete’s AI Studio blog: https://alphagov.github.io/govuk-ai/Pete is speaking at the Lead with Tempo conference at the Barbican, London this September: https://www.leadwithtempo.com/ 00:00 Introduction to Conversational Design01:22 Understanding the Role of a Conversation Designer03:42 The Evolution of Conversational Design08:49 Journey Mapping in a Probabilistic Environment13:41 Building Trust and Transparency in AI23:00 The Importance of Character in AI Interactions33:35 Skills for Aspiring Conversational Designers39:17 The Future of Conversational Design in Government