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Rock n' Roll Research PodcastAuthor: Matt Valle
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Episode #150: Katrina Noelle - Insights Founder and Advocate, Theater Kid
Episode 150
Friday, 10 April, 2026
Celebrating episode #150 of the RRR Podcast with a guest who needs no introduction.Katrina Noelle has long been a force in the insights industry. As the founder of KNow Research and co-founder of Scoot Insights, she has recently teamed up with the disruptive, technology-focused insights firm, Hootology. Check out what they’re up to!You may also know Katrina from her tireless advocacy with the Insights Career Network, WiRE, The Insights Association, The QRCA and others. Katrina is also co-host of the TRIP Podcast, a member of the Market Research Council and a recipient of the Insights250.But did you know that musical theater was her initial passion and the start of her professional career? We discuss Katrina’s unique journey, what she’s learned along the way and where she sees the industry is heading.












