 |
The Truth About AgAuthor: Kristjan Hebert, Evan Shout
A raw, off-the-cuff discussion on the real time issues in agriculture today. Language: en Genres: Business, Business News, Management, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
The Truth About Innovation in Crop Protection with Mike Frank
Episode 50
Wednesday, 11 March, 2026
This episode of The Truth About Ag has Evan and Kristjan in conversation with Mike Frank, CEO of UPL. What follows is a wide-ranging conversation that starts on a mixed farm near South Saskatchewan and ends in boardrooms and fields across 140 countries. Mike breaks down how the crop protection business has shifted from mostly on-patent products to a world dominated by off-patent actives, and why the next decade of innovation might be less about brand-new molecules and more about formulation, mixtures, and better fit-for-purpose tools. What’s actually happening with biologicals (and the difference between yield promise and real-world ROI), how resistance management is driving adoption in places like Brazil, and why regulatory speed matters when you’re trying to commercialize anything new are all questions they dig into. They connect dots between ag, health, defence, and AI, and why Canada has a real window right now to attract talent, build commercialization capacity, and expand export opportunities.
