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Modern Lending PodcastAuthor: Alec Hanson
The Modern Lending Podcast is designed to equip the local Mortgage Professional with the tools to evolve their businesses into the digital lending era. Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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S7E15 | Let’s Build Your Content Strategy (Step-by-Step!)
Episode 15
Thursday, 4 September, 2025
If you’re stuck in the cycle of posting randomly or not at all, this is your moment to change that.In this episode of Modern Lending Lab, Alec Hanson leads a tactical, no-fluff breakdown of how to approach content strategy. Whether you’re building a personal brand or leading a team this episode is for you. From identifying your pillars to picking your platforms, Alec gives you a clear and confidence-building roadmap for getting visible, adding value, and staying consistent.🎯What You’ll Learn:• Why most content strategies fail (and how to fix yours)• The core elements of Alec’s content framework• How to build a repeatable system that supports growth• Tips for staying aligned to your mission and audience• A mindset shift for sustainable content creation⏱️ Chapters: 00:00 – Intro: What Is a Content Strategy, Really?02:10 – The 3 Things You Must Know First04:45 – Content Pillars vs. Random Posting07:15 – Choosing Your Platforms with Purpose10:30 – Alec’s Weekly Planning Method13:50 – Automation vs. Intention16:20 – Building a Strategy You’ll Actually Use19:00 – Don’t Overthink It—Start Simple21:30 – Final Push: Show Up With Purpose Modern Lending Lab LIVE | Hosted by Alec Hanson👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing. 🎥 Watch the full video episodes on YouTube:Modern Lending Lab LIVE 📲 Follow Alec on Social Media:YouTube: @alechansonInstagram: @alecthehansonTikTok: @alecthehansonLinkedIn: Alec HansonTwitter/X: @alechanson 💬 Got feedback or a topic you want Alec to cover?DM Alec at any of the social profiles above! ⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
