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The Selling PodcastAuthor: Mike Williams and Scott Schlofman
Feeling stuck in a sales slump? Pipeline looking thinner than a supermodel on a juice cleanse? Want to grow your business faster than a startup funded by a lottery winner? Then buckle up, buttercup, because "The Selling Podcast" is your new obsession!Join your seasoned (slightly graying but still very spry) sales pros, Mike and Scott, who collectively boast over 50 years of crushing quotas (and racking up enough airline and hotel points to live perpetually in a suite). They're not just here to drop wisdom; they're here to deliver a potent mix of "deep-ish thoughts and some truly mediocre advice" (their words, not ours... mostly) on everything from closing monster deals to navigating the wild ride of life.Every week, prepare for unfiltered stories, battle-tested philosophies, hard-earned insights, and enough random tangents to keep you laughing and learning! They even drag in some special guests (who usually offer the really deep insights, just between us) to elevate the conversation even further.Whether you're a seasoned sales manager, a hungry rep grinding for commission, or just someone who wants to understand the human element of persuasion, Mike and Scott cut through the fluff with their signature blend of sharp sales strategies and hilarious banter.Stop wishing for more sales, start getting them! Hit subscribe, join the conversation, and let Mike and Scott help you sell better, live better, and most of all... enjoy all of it! Language: en-us Genres: Business, Careers, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Science of Selling: Why Systems Beat Goals Every Time with Professor BJ Allen
Episode 198
Wednesday, 18 March, 2026
This week, we bridge the gap between the classroom and the closing room. We are joined by BJ Allen, Professor of Marketing and Sales at Brigham Young University (BYU). BJ isn't just a theorist; he’s an expert in the "Silicone Slopes" tech scene, a researcher, and a mentor to the next generation of sales superstars.We dive deep into the evolution of sales—from the "old school" days of Xerox and IBM to the modern "SaaS Machine." BJ explains why sales is no longer just "artistry" or "fluffy" talk—it’s a data-driven process where the best learners always become the best earners.In this episode, we discuss:The "Spin" Revolution: Why the Spin Selling methodology changed the game by proving sales is a repeatable process.The "Frenemy" Relationship: How marketing and sales are finally aligning through Account-Based Marketing (ABM).LinkedIn as Your Personal Website: Why 90% of B2B buyers vet you online before they ever take your call—and how to brand yourself as a content expert, not just a "President’s Club" winner.The Power of Micro-Testing: Why you should A/B test your subject lines and intros like a scientist to see what actually moves the needle.AI and the Authenticity Gap: Why the rise of automation is actually a "golden ticket" for salespeople who double down on human, personalized interactions.
