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The Selling PodcastAuthor: Mike Williams and Scott Schlofman
Feeling stuck in a sales slump? Pipeline looking thinner than a supermodel on a juice cleanse? Want to grow your business faster than a startup funded by a lottery winner? Then buckle up, buttercup, because "The Selling Podcast" is your new obsession!Join your seasoned (slightly graying but still very spry) sales pros, Mike and Scott, who collectively boast over 50 years of crushing quotas (and racking up enough airline and hotel points to live perpetually in a suite). They're not just here to drop wisdom; they're here to deliver a potent mix of "deep-ish thoughts and some truly mediocre advice" (their words, not ours... mostly) on everything from closing monster deals to navigating the wild ride of life.Every week, prepare for unfiltered stories, battle-tested philosophies, hard-earned insights, and enough random tangents to keep you laughing and learning! They even drag in some special guests (who usually offer the really deep insights, just between us) to elevate the conversation even further.Whether you're a seasoned sales manager, a hungry rep grinding for commission, or just someone who wants to understand the human element of persuasion, Mike and Scott cut through the fluff with their signature blend of sharp sales strategies and hilarious banter.Stop wishing for more sales, start getting them! Hit subscribe, join the conversation, and let Mike and Scott help you sell better, live better, and most of all... enjoy all of it! Language: en-us Genres: Business, Careers, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Service vs. Selling: Why You Are Just an Order Taker (And How to Fix It) - Barton Schmitz
Episode 189
Wednesday, 7 January, 2026
Send us a textWhat happens when a nurse interrupts a product manager in the middle of a training session to tell them they are wrong? apparently, a 25-year career in sales leadership begins. On this episode, Scott and Mike welcome Barton Schmitz, VP of Strategic Accounts at CAPSA (and Mike’s former boss), to discuss the transition from clinical care to high-stakes sales.Barton drops a masterclass on the fundamental difference between "servicing" a customer (pointing them to the bread aisle) and selling to a customer (walking them there and finding out why they need the bread). He shares his "Steering Wheel Sticky Note" hack for accountability, explains why a "No" at the closing table is actually a failure of process, and breaks down how to use your manager to clear internal roadblocks—including creative deal-structuring like "split terms."Key Takeaways:The Definition of Selling: Barton defines selling simply as "getting people to do something they normally would not do." If they were going to do it anyway, you are just an order taker.The "Bread" Analogy: Don't just point to the aisle. Walk the customer there, ask questions, and uncover the need. That is the difference between service and sales.The Steering Wheel Hack: Before every call, write your specific goal (PO, commitment, next step) on a sticky note and put it on your steering wheel. When you get back to the car, that note is your immediate accountability mirror.Pipeline vs. Tasks: A sales process is a tool to move a customer at a controlled rate. If you aren't moving them forward, you are just completing tasks.Leveraging Leadership: Don't suffer in silence. Use your manager to clear operational roadblocks or to approve creative financial structures (like split terms) to save a deal.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach
