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Leadership AmplifiedContent Decoded reverse-engineers the content strategies behind AI's fastest-growing companies. Author: ThoughtCred
Content Decoded reverse-engineers the content strategies behind AI's fastest-growing companies. Each episode breaks down how leading AI founders and teams built enterprise credibility, influenced buyer behavior, and converted technical insights into customer momentumall through public data, proven frameworks, and replicable tactics. No fluff. No generic AI content takes. Just the systems, messaging, and sales enablement that actually moved the needle for companies like Anthropic, OpenAI, Harvey, and beyond. For: Series A AI founders, enterprise GTM leaders, and anyone selling to Fortune 500. What You'll Learn: How to position AI products to enterprises, content that influences procurement decisions, frameworks that resonate with skeptical buyers, and the sales enablement tactics that shorten deal cycles. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Cohere's Vertical Authority: How Going Deep Beats Going Broad in Enterprise
Episode 4
Thursday, 16 October, 2025
Cohere figured out what most founders miss: winning big enterprise deals isn't about being the best—it's about being the only solution for one specific buyer's nightmare. While OpenAI and Anthropic talked general-purpose AI, Cohere went narrow and deep. They positioned as the only AI company that truly understands enterprise implementation complexity. In this episode, we break down exactly how Cohere built vertical authority through multi-buyer content strategy, case studies as sales tools, founder positioning, and strategic partnerships. They're closing larger deals than competitors with bigger marketing budgets. Here's why—and how to replicate it
