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Digital Marketing ROWhy?Author: Federated Digital Solutions
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of why is this important to me and why should I care? Shell also connect digital marketing tactics to your bottom line. With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesnt come back to ROI, then its not important. Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. Well also share weekly quick tips and insights so youre always up to date on the latest in this crazy digital marketing world. Federated Digital Solutions Follow Federated Digital Solutions on LinkedIn Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Great TV Shift: Why Cable & Broadcast Are Losing the War
Episode 67
Thursday, 12 February, 2026
Cable and broadcast TV aren't just declining—they're collapsing. Streaming has officially taken over, hitting an all-time record while cable dropped to its lowest viewership ever. If your video advertising budget still heavily favors traditional TV, the math isn't working in your favor. In this episode, Shannon breaks down the latest Nielsen data and explains why 2025 is the critical year for businesses to realign their video budgets with where consumers actually are. We explore what Connected TV and streaming platforms offer that traditional TV simply can't, and how to maximize your advertising ROI by following the consumer journey. This is Part 1 of our streaming series—stay tuned for Part 2 where we tackle live sports and streaming. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.
