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Digital Marketing ROWhy?Author: Federated Digital Solutions
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of why is this important to me and why should I care? Shell also connect digital marketing tactics to your bottom line. With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesnt come back to ROI, then its not important. Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. Well also share weekly quick tips and insights so youre always up to date on the latest in this crazy digital marketing world. Federated Digital Solutions Follow Federated Digital Solutions on LinkedIn Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Social Media Trends 2026: AI Content, Attention Battles, and Why Followers Don't Matter Anymore
Episode 63
Wednesday, 3 December, 2025
Social media is more crowded than ever, and the rules are changing fast. In this episode, Krystal Vivian takes over the podcast with the FDS social team—Joe Kuharic and Melissa Weirick—to reveal what's really working (and what's not) as we head into 2026. They tackle the AI paradox that's flooding feeds with soulless content, explain why chasing follower counts is a waste of time, and share exactly how to capture attention in a world where you're competing with everyone from wedding photos to sponsored ads. If you're wondering how to make social media actually work for your business next year, this behind-the-scenes conversation with the team managing it all is essential listening. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.
