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Turning Point StrategiesBusiness and marketing strategy tips to help you build clear, compelling, sustainable and differentiated messages that resonate with customers, prospects and employees. Author: Ed King and Steven Winokur
The business landscape is becoming more confusing and cluttered every day. Standing apart from competitors is more important than ever. Included are short segments designed to help find your real value in the marketplace. By truly differentiating your company's product and service offerings, you are able to gain more prospects, convert more prospects to customers, sell more services to those customers, and sell them for more money. We will help you triple the effectiveness of your marketing and sales activities. Language: en-us Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Commanding a Price Premium
Tuesday, 24 October, 2006
Focus builds a perception of expertise in the minds of the prospect. Those who are perceived as experts command a premium price.
