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Smart Man, Smarter Woman PodcastAuthor: Steve Loates and Juliet Aurora: Entrepreneurs, Small Business
Smart ManSmarter Woman is a podcast for entrepreneurs by entrepreneurs. The co-hosts, Juliet Aurora and Steve Loates are business partners, authors, speakers and business owners. They are also husband and wife which makes for a very interesting dynamic in each show. Most episodes will feature a guest speaker who will share insights and learnings from their own journey as an entrepreneur. All small business-related topics will be on the table from marketing, leadership, strategic planning, hiring and building a winning team, training your team, changing your own role as your business grows, learning to delegate, financial management, sales, managing work-life balance, cash flow, customer service, customer retention, productivity, finding new customers, etc. You name it, it is likely to be discussed. Juliet and Steve will also share insights of their own entrepreneurial journey where they went from seriously considering closing their business to a few short years later being selected from over 1000 firms in their industry from around the world and being crowned the global "Firm of the Future" winners by Intuit (makers of QuickBooks). Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 53: Sandy Dedeian - The Two Most Important Assets For Successful Marketing Are...
Episode 53
Thursday, 20 May, 2021
Gold Nuggets in this Episode: Time is going faster for Juliet. Is it because she's been stuck in the house with Steve for a year during lockdown? "No matter how much we know, we still fail sometimes." "There is no such thing as a failure. There are victories and there are learnings. Sometimes what become victories later resulted from our greatest learnings." "The only people who never fail are those that never do anything at all." "Always show that thing that differentiates you from other companies, and in most cases other than your product, it's usually you." "You have something to tell people. You're telling your story, your brand's story, or your company's story, and people get attached to that and they like to follow your journey." "Pinterest is not social media. It is a visual search engine. It's the third largest search engine after Google and YouTube." "The number one mistake is not collecting people's emails." "Email marketing is the number one thing that companies can do that brings a lot of conversion." "Whether you're on social media, writing blog posts, email marketing, or anything that you're doing, you always have to tell a story." "Don't be afraid. If you want to do this so badly, go for it. You will fail. Learn from those mistakes. Stand up again. Go, pivot, create something." "Don't worry about finding customers for your products. Find products for your customers." - Seth Godin Our guest is Founder and CEO of Rectified, Inc., Sandy Dedeian. Sandy has been an entrepreneur and marketer since 2004, and has followed an atypical career path. She has a unique mix of academic knowledge, traditional work experience, and crazy entrepreneurship. In 2007, she founded Rectified Inc. to help small and medium companies improve and perfect their marketing, and has since worked with SMEs in the Middle East, the UK, the US, and Canada. Sandy holds a Bachelors of Business Administration from the American University of Beirut, a Masters in Management from the Université Saint-Joseph de Beyrouth, and an MBA from HEC Montréal. Song by Adam Vitovsky / CC BY 3.0
