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BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy KingsAuthor: Lance Trippett CEO of Academy Kings
Welcome to the BJJ business owners and martial art marketing podcast! This show is for Brazilian Jiu Jitsu school owners & other Martial art school owners. Who want learn how to get leads, sales, & grow their business. Learn from Lance Trippett Cofounder of Conquest Brazilian Jiu Jitsu & Academy Kings one of the largest marketing / consulting companys for martial arts business owners. Each episode Lance will share his biggest secrets, & breakthroughs. All his lessons learned growing multiple profitable businesses in and out of the martial arts industry. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Your Facebook Ads Keep Failing… Even When the Leads Look Good
Monday, 10 November, 2025
Most martial arts school owners aren’t stuck because they lack passion, skill, or effort.They’re stuck because the business model on the front end is upside down.In this episode, we break down the LPL System (Leads Pay for Leads)… and why it’s the key to finally scaling without stress.Dan Kennedy says:“The business that can spend the most to acquire a customer… wins.”But here’s the problem…Most school owners can’t afford to spend to acquire new students.The ads turn on for a week… then off for a month.Cash feels tight.Growth feels inconsistent.The business is constantly one bad month away from pressure.Not because the school is weak…But because the front-end offer isn’t generating cash flow.The LPL System fixes this by making your new students pay for the next new students.Which means:You can keep ads running every dayYou can outspend competing schoolsYou can grow without working harderAnd your school finally becomes stable, predictable, and profitableIn this episode, you’ll learn:• Why free trials keep schools broke• The simple paid offer that funds your marketing• How to increase show-up rates and commitment instantly• The exact process to turn paid trials into long-term members• How to remove the “I can’t afford to advertise” excuse permanentlyIf you’ve ever felt like:Growth is slower than it should beYou’re hustling too hard for every studentOr your business feels tight month-to-month…This episode will hit home.Because your school isn’t the problem.The model is.And we’re going to fix that today.Resources Mentioned:💬 Join the free private group for martial arts school ownershttps://www.facebook.com/groups/MMAStudioSecrets📈 Want help installing the LPL System inside your school?Book a free Pathfinder Discovery Call:https://academykings.com/book-a-call-1a
