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IBF On DemandAuthor: IBF0 Eric Wilson CPF
The forecasting, demand planning and S&OP podcast designed for practitioners in the field. Brought to you by the Institute of Business Forecasting with your host Eric Wilson, ACPF. Language: en-us Genres: Business, Education, How To, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Forecast in a World of Price Elasticity and Chaos
Monday, 20 October, 2025
Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're feeling the pressure of COGS increases or just trying to keep your forecasts sane in a noisy world, this episode is for you.Support the showTo sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org
