The Elusive Consumer

Author: The Elusive Consumer

Language: en

Genres: Business News, News

Contact email: Get it

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Ep. 25 - The Future of Music AI: Rights, Revenue, and Revolutionary Creation Tools with Simmi Singh
Tuesday, 12 August, 2025

In this episode, Ellie sits down with Simmi Singh, Chief Product Officer at Hook Music, as we explore how she's building the "Instagram for music" - a platform that lets anyone create professional-quality remixes with just a tap while ensuring artists get properly compensated. Simmi shares her fascinating journey from investment banking during the 2008 financial crisis to scaling Saavn from 20M to 150M users, and reveals surprising insights about user behavior that completely changed Hook's product strategy, including how creators listen to their own remixes for 30+ minutes on repeat.