 |
Promote, Profit, PublishAuthor: Juliet Clark
Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You cant afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book. The truth. If youre only about the money honey youre in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in todays saturated, over-promising/under-delivering digital age. You cant afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Heres what many publishing companies say vs. what they actually mean; Become a best-selling author! (For like, a minute) Make money from your book! (But remember, you cant keep it)Make your author dreams come true! (ish) You want to make a difference and an income. This is how you do it. As an authority on your topic, youll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And youll have it ready to go. The result Language: en-us Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Why Most Authors Fail At Marketing And How To Layer Your Strategy
Episode 392
Tuesday, 10 February, 2026
You’ve poured your heart and soul into your book. It’s finished, polished, and ready for the world. So, why isn't anyone buying it? If you're an author (or any business person, for that matter) feeling frustrated by low sales and ineffective promotions, you’re not alone. The reality is, with over 100,000 books published every month, simply having a great book isn't enough—you have to be found.Most authors skip straight to the selling part, jumping right to pitching their product before laying the essential groundwork. This approach almost always fails.Today, we're diving into the science of marketing and the five crucial phases of promotion that separate successful authors from those who struggle. We'll reveal why skipping the initial unaware and problem-aware stages is the biggest mistake you can make, costing you trust, conversions, and long-term resonance. Stop working harder and start communicating more strategically. Discover how to layer your marketing for sustainable success, turning strangers into advocates—starting long before your book hits the shelf. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
