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Promote, Profit, PublishAuthor: Juliet Clark
Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You cant afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book. The truth. If youre only about the money honey youre in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in todays saturated, over-promising/under-delivering digital age. You cant afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Heres what many publishing companies say vs. what they actually mean; Become a best-selling author! (For like, a minute) Make money from your book! (But remember, you cant keep it)Make your author dreams come true! (ish) You want to make a difference and an income. This is how you do it. As an authority on your topic, youll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And youll have it ready to go. The result Language: en-us Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Q4 Is the Worst Time To Launch Your Book And What To Do Instead
Episode 425
Tuesday, 29 September, 2026
Releasing a new manuscript during the fourth quarter seems like a smart holiday move, but executing a Q4 Book Launch Strategy during peak ad season can ruin your sales potential. Host Juliet Clark reveals why holiday noise, extended printing delays, and skyrocketing ad costs make November and December terrible times for first-time authors to release a book. You'll discover how corporate giants drive up CPMs during Black Friday, pricing out independent authors with smaller budgets. Instead of pushing expensive releases, you'll learn why shifting your focus toward audience list building in October positions you for massive success when January arrives. We'll break down the exact timeline to capture holiday Kindle receivers who actively hunt for fresh self-help topics after New Year's Day. Building a dedicated list today ensures you won't waste valuable ad dollars when readers are most eager to buy.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
