Marketing and Coffee - Podcasts with Lijo Ittoop

Author: Lijo Ittoop

This is a podcast to talk about the various innovations that happen in the UAE in the field of marketing. The world of marketing is huge and with the advent of technology has gone through a step change. I will be talking to various stakeholders - small, big, and large to educate you about the world of marketing. Lijo loves tech, marketing, and going through cycles of weight loss. In an alternate life, he is a footballer. Having worked in India, the Middle East, and Africa, Lijo comes with a huge experience spread across multiple industries.
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Language: en

Genres: Business, Marketing

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Role of Consumer Insights in Marketing
Sunday, 12 May, 2024

In this episode, Ankit Dhingra delves into the intricacies of modern marketing. From optimizing ROI through budget reallocation to the pivotal role of creative quality in audience engagement, listeners gain valuable strategies for success. Ankit highlights the transformative impact of AI in marketing analytics, offering insights into rapid testing and predictive modeling. Moreover, the evolution of Marketing Mix Modeling (MMM) into an always-on approach is explored, providing marketers with actionable insights in real-time. Discover how to navigate the complexities of marketing and harness valuable insights to drive growth and success. #MarketingInsights #AI #ROI #Creative #MMM