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The Build Good Fundraising PodcastAuthor: BuildGood.com
Fundraising isn't easy, but it should be simple. We take the mystery out of fundraising with practical tips and strategies to help nonprofit leaders grow their revenue and impact so they can do more good in the world. Language: en-us Genres: Business, Marketing, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#116: Why DAF donors give more—and how to find them, with Mike Todd
Wednesday, 18 March, 2026
Send a textIn this episode we sit down with Mike Todd from Transform Philanthropy to demystify Donor Advised Funds (DAFs). While often misunderstood or overlooked, DAFs are the fastest-growing giving vehicle and can serve as a recession-resistant revenue stream for your organization. Because DAF money is "pre-funded" by donors who have already received their tax receipts, asking for a grant shifts the conversation entirely from "parting with money" to simply aligning with your mission.Mike Todd breaks down exactly how DAFs work for donors at all wealth levels and explains why donors who switch to DAF giving tend to increase both their grant sizes and retention rates. You will also learn a straightforward, practical strategy to tap into this revenue source, starting with crucial CRM coding practices—specifically the difference between hard and soft credits—and essential communication rules between your finance and fundraising teams. Finally, we get into how a simple, free update to the forgotten copy on your website's "ways to give" page can make your charity instantly "DAF attractive," helping you uncover $50,000 donors currently hiding in your $50 mass-market file.---⛰️ Don’t miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ---- #Fundraising #Nonprofit #Philanthropy #Marketing Interested in working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com
