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The SEO Insider: Law Firm Digital Marketing and BeyondAuthor: Seth Price
A weekly exploration of the best practices and updates of Search Engine Optimization to provide you the tools to grow your business online. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The SEO Insider | Building an Unstoppable Local Brand with Michael Ponce
Thursday, 19 February, 2026
Seth Price welcomes Michael Ponce, Managing Partner of Nashville’s Ponce Law, to discuss the power of community marketing. Faced with a rapid influx of national firms, Michael pivoted to a "boots on the ground" approach to create a defensive moat that digital-only competitors can’t match. The hosts dive into the logistics of effective outreach, including the Outstanding Teacher Contest and fire alarm installations with the Red Cross. Michael reveals how he uses cardboard cutouts to maintain a presence when he can’t attend personally and why employee-led charity choice is his secret to staff recruitment and retention . Is your firm's local brand enough to stop national spenders? Listen now to learn how to own your community.#CommunityMarketing #LawFirmGrowth #LocalBrand #SEOInsider
