LIFT Your Shop

Author: Kelsey Outram

The LIFT Your Shop podcast is a place to get insights from some of the most respected and outstanding auto repair industry experts around the nation. Kelsey Outram, CEO of LIFT Auto Repair Marketing and co-author of the book Drive More Business: A Step-By-Step Guide To Internet Marketing for Auto Repair Shops, hosts, and discusses all things that help lift your auto repair shop from marketing, staffing, culture, expanding, procedures, tech and more. With the insights shared in each episode, shop owners will learn how to grow their shop and be a leader in the automotive industry.
Be a guest on this podcast

Language: en-us

Genres: Automotive, Leisure

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

66 - How Trust & System Build Lasting Success
Saturday, 28 February, 2026

In this episode of the Lift Your Shop Podcast, Kelsey sits down with Matt Curry, founder of Craftsman Auto Care, to break down what it really takes to scale an auto repair business the right way.After building Curry’s Auto Service to 10 locations and $18M in revenue, retiring at 47, and then coming back to do it again — Matt now runs 8 shops (with more on the way) and is on track for $36M in sales.So what’s the secret?It’s not flashy marketing.It’s not complicated systems.It’s operational discipline.In this episode, Matt shares:The 3 core things every shop must do to grow fastWhy full digital inspections (with photos + video) are non-negotiableHow presenting estimates in order of priority builds trustWhy test driving every vehicle before AND after service mattersHow he gamified Google reviews to approach 10,000 five-star reviewsWhat it takes to attract and retain top technicians (including $300K+ earners)Why most shops struggle with hiring — and how to fix itMatt simplifies growth down to this:Be honest.Be nice.Do what you say you’re going to do.Inspect every car.Present everything transparently.That’s how you build trust.That’s how you scale.That’s how you create real freedom.If you’re a shop owner trying to grow from $30K months to $200K months — this conversation is packed with actionable insight.