Stop The Scroll w/ Brianna Doe

Author: Brianna Doe

B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouserepeatable, scalable, and impactful. Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
Be a guest on this podcast

Language: en

Genres: Business, Careers, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

Your product isn't the differentiator anymore (your brand is)
Thursday, 23 April, 2026

Every B2B product is starting to look the same. Features are converging, AI is making it easier to ship software overnight, and the noise on LinkedIn has never been louder. So what actually sets a brand apart?David Walsh, three-time founder and CEO of Limelight, joins me to break down why brand, personality, and creator-led marketing are becoming the only real competitive advantages in B2B. We get into the rise of micro-creators, the authenticity debate around AI-generated content, and why most companies are leaving influencer marketing on the table. Highlights:(00:00) Meet David Walsh(01:18) Limelight's evolution and biggest lessons (04:45) How LinkedIn content has shifted (05:30) The rise of micro and niche creators (07:00) LLM visibility and the new shelf life of content (10:15) Why brand is the only moat left (12:30) Employee advocacy as the starting point (17:00) What's actually performing on LinkedIn (18:30) Can you be authentic and still use AI? (21:00) How to define authenticity in content (24:30) Vibe coding a SaaS product in 45 minutes (28:30) What's next for LimelightResources:Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Follow David on LinkedIn: https://www.linkedin.com/in/david-walsh-limelight/Check out Limelight’s website: https://www.limelighthq.com