Stop The Scroll w/ Brianna Doe

Author: Brianna Doe

B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouserepeatable, scalable, and impactful. Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
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Language: en

Genres: Business, Careers, Marketing

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Influencer NEEDS That You MUST Know | Bri's Brief | Ep 7
Episode 7
Tuesday, 23 April, 2024

In this episode of "Stop the Scroll", host Brianna Doe discusses what influencers look for when partnering with brands on influencer marketing campaigns. You'll also hear how brands can effectively collaborate with influencers to drive results.Best Moments:(01:04) Importance of setting clear goals and communicating them to your influencers(02:44) Giving influencers creative freedom to experiment with content — they know their audience best(03:43) Ensuring alignment between influencer values and brand values(04:46) Providing influencers transparency and access to the productFrom Me, Bri:If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!