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Accounting Apps PodcastAuthor: Heather Smith Accountant & Storyteller
Exploring the intersections of accounting, technology and modern practice methodologies. Each month guests share how they built their business and how your business or clients can use technology to be more effective and efficient. This may include exploring:*How you can implement and integrate business tools with your online accounting software to automate processes, improve productivity, and profitability;*How to build a business developing business apps; or*How to build a tech stack that meets your business needs or introduce your clients to them.Brilliant guests include entrepreneurs, founders, business consultants, accountants, bookkeepers, small business owners, cloud advisors, developers, cloud integrators and solution providers.Hosted by Heather Smith, an award winning Chartered Accountant with a flair for storytelling. Heather is obsessed with how effective automation and integration can produce timely clean data, to surface information for brave, fast data-informed ... Language: en Genres: Business News, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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👟 From Heels to Converse: The Advisory Revolution | Madeline Reeves
Episode 256
Wednesday, 8 October, 2025
Madeline Reeves shares how Advisory Amplified is reimagining accounting conferences with community focus, practical advisory content, and a women-led, inclusive approach. Summary Today I’m speaking with Madeline Reeves, Founder & CEO of Fearless Foundry, creator of Advisory Amplified. In this episode, we talk about . . . Reinventing accounting conferences through a six-city U.S. tour focused on practical advisory content and community building. Challenges with traditional conferences and the need for real-world application. Advisory vs. CAS: Clarifying the terminology and implementation. Empowering women and underrepresented voices in accounting events. Localised content and community connection via hometown hosts. Practical tools and strategies for implementing advisory services. Workbook-based workshops with real, actionable takeaways. Partnering only with vendors who deliver educational (not salesey) content. Launching a virtual version of Advisory Amplified on November 18. Vision for future global expansion and continued grassroots connection. 🌟 Advisory Amplified Sponsors Fathom – Financial analysis and management reporting tool for accountants and business owners. Ignition – Client engagement and billing platform that automates proposals, contracts, and payments. Karbon – Practice management software for accounting firms, streamlining tasks, emails, and workflows. Relay – Online business banking designed for accountants and small businesses, with integrated financial controls. OnPay – Payroll and HR software for small businesses, handling wages, tax filings, and benefits. Fearless Foundry – Creative consulting firm that helps entrepreneurs and organisations with branding, marketing, and strategy. 🧰 Apps & Tools Mentioned: Avalara, QuickBooks Online Accountant (QBOA), TSheets, Hubdoc, Abacor, Firm360, Taxfyle Timestamp 00:00 – Welcome Madeline Reeves: Advisory Amplified rethinks accounting events. 02:05 – From Avalara to Advisory Leader: Madeline’s tech-to-advisory journey. 06:10 – Why Advisory Amplified Exists: Gaps in traditional conferences. 09:30 – Real Talk: Advisory in the US vs. Global: What's missing in America. 13:25 – Designing Inclusive Conferences: Women-led by design, not default. 17:15 – The Power of Representation: All-female AI panel moment in Chicago. 20:40 – Tools Driving the Advisory Shift: What tech supports real advisory? 23:55 – Advisory Tech Stack Talk: Practical sessions with partner input. 27:10 – From Random Acts of Consulting to Service Lines: Productizing advisory. 30:35 – AI + Advisory Integration: Using AI for better client conversations. 34:00 – Hands-On Learning With Workbooks: Goodbye chicken scratch notes. 37:15 – Building Community with Local Flavour: Hometown hosts & local vendors. 41:05 – Sponsors with Substance: No sales pitches—only educational value. 44:25 – The Value of Diverse Perspectives: Unlocking new ideas through inclusion. 47:00 – Advisory Mindsets & Skills: Let go of perfection, focus on listening. 50:15 – Stop Selling, Start Serving: Grow advisory with current clients. 53:10 – Advisory Amplified Goes Virtual: November 18 launch details. 55:30 – Global Ambitions + The Bus Dream: What's next for the conference. 58:00 – Final Thoughts: Building a future-focused, community-powered industry. Contact details:  Madeline Reeves: https://www.linkedin.com/in/madelinefearless/ Fearless Foundry: https://www.fearlessfoundry.com/ Advisory Amplified: https://www.advisoryamplified.com/ Accounting Apps newsletter: http://accountingapps.io/ Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ YouTube Channel: https://www.youtube.com/ANISEConsulting X: https://twitter.com/HeatherSmithAU
