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Women That Sell  

Women That Sell

Author: Riley May

Conversations for women in business. Connect with Riley on Instagram at @therileymay @womenthatsell Find Out More: www.rileymaycoaching.au
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Language: en-us

Genres: Business

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Beyond The Business: Self-Trust Is Built in the Moments You Don't Feel Like It
Sunday, 1 March, 2026

What does it actually mean to hold your standards in a hard season? Not in theory but in the moments where every justification is sitting right there, available to you and completely valid?In this episode, I unpack a conversation she had with a client who was navigating everything at once business pressure, relationship tension, and the weight of a season that felt like it was demanding more than she had. The reframe they landed on was simple but it changes the way you approach almost everything.Drawing on her own experience navigating pregnancy alongside business and leadership, Riley explores the difference between compassion and self-abandonment, why suffering is so often reinforced by the narratives we rehearse and what it actually looks like to lead yourself well when conditions aren't optimal.WHAT WE COVER— Why standards are only ever truly tested in the moments temptation is present not when it's easy— The difference between compassion and self-abandonment in a hard season— How the narratives we rehearse create far more suffering than the circumstances themselves— The language reframe that moves you from victim to ownership, instantly— Why self-trust is built through follow-through, especially when you don't feel like it— The one question to ask yourself when everything feels heavy at once— How the same principles apply across business, pregnancy, relationships, and every other stretch seasonKEY TAKEAWAYSEvery season makes a demand of you. But the demand is not the problem. The question is who you are inside it.Compassion is not the same as abandonment. You're not trying to perform at 100% in a 60% season but you are asking what leadership looks like right now, within the capacity you have.Replace the language. "I don't have time" becomes "it's not a priority." That's not guilt, that's ownership. And ownership is where agency lives.Self-trust is built through follow-through. If you only act when you feel like it, you will never fully trust yourself. The path back to yourself is always available through the next decision.Pain is inevitable. Suffering is often optional. So much of suffering is reinforced through the narrative we rehearse and you don't need to create more suffering in the moments where discomfort is already doing its job.Your standards don't live in your intentions. They live in your decisions especially the quiet ones, in the moments no one is watching.THE QUESTION TO CARRY THIS WEEK"Where am I contributing to this and what would leadership look like right now?"CONNECT WITH MEFollow on Instagram for daily content on leadership, business, and the unfiltered reality of doing both.@therileymay@womenthatsellIf this episode resonated, share it with someone who's in a heavy season right now. And if you found value here, leaving a review means more than you know, it helps this show reach the people who need it most.

 

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