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Build To Succeed: Digital Experience Design & Product Development; Flutter, AI & Tech LeadershipAuthor: Very Good Ventures
"Build To Succeed" explores the world of building successful tech products by dissecting the experiences of leaders who have brought ideas to life and nurtured them into long-term successes. The show delves into the delicate balance of speed and resourcefulness required in today's business landscape, emphasizing the importance of building "the right thing, the right way" crafting products for longevity while optimizing for business goals. Through interviews with these experienced individuals, listeners will gain insights into navigating the space between launch and long-term growth, making good decisions, and uncovering the patterns that lead to repeated success. Build to Succeed is brought to you by Very Good Ventures. Language: en Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Phil Rabin, SoFi — Enterprise-Scale Flutter: Modernizing Architecture for a 2-Million-Line Flutter Codebase
Episode 24
Tuesday, 16 December, 2025
On this episode, we’re joined by Phil Rabin, whose previous roles include Senior Engineering positions at Uber, where he spent a decade scaling one of the most demanding mobile organizations in the world. He is currently Director of Engineering, Mobile, at SoFi. Phil discusses what it takes to lead one of the largest Flutter engineering teams in production, and how to scale systems and people. Key Takeaways:00:00 Introduction.01:29 Phil began coding at 15 and later built early digital products at CBC.05:08 How Uber optimized every step to make the ride experience as fast as possible.10:16 A mobile-first growth story and super-app vision made SoFi the right fit.14:07 Flutter removed the heavy burden of maintaining two separate native apps.16:53 Scaling requires strong documentation because teams constantly change.19:34 A “WikiLink only” rule keeps documentation clear and consistent.21:09 Success depends more on aligned, energized teams than on writing code.30:51 Early Uber faced similar single-package bottlenecks as SoFi during scaling.34:23 Radical candor shapes Phil’s leadership.40:00 Treating people right and aligning work keeps teams motivated.Resources Mentioned:Phil Rabinhttps://www.linkedin.com/in/philrabin/SoFi | LinkedInhttps://www.linkedin.com/company/sofi/SoFi | Websitehttps://www.sofi.com/Uberhttps://www.linkedin.com/company/uber-com/Flutterhttps://flutter.dev/?utm_source=google&utm_medium=cpc&utm_campaign=brand_sem&utm_content=apac_apac&gclsrc=aw.ds&gad_source=1&gad_campaignid=13034410756&gbraid=0AAAAAC-INI-HvW1FDhVdOE90Fr6EDxlE9&gclid=Cj0KCQjwsPzHBhDCARIsALlWNG33kVJX7pktZ7oJ4A81eOLAhlAjSB7ubDhhcsAQeZlRJZef5nmDJMEaAgF6EALw_wcBCursorhttps://cursor.com/Claudehttps://claude.ai/Very Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/#Apps #Flutter #AppDevelopment
