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The Plant Movement PodcastAuthor: Hosted by: Willie Rodriguez, Produced by: Eddie Gonzalez
Welcome to The Plant Movement Podcast, the ultimate podcast for entrepreneurs, enthusiasts, and professionals in the ever growing Green Industry. The Plant Movement was founded by Willie Rodriguez and Eddie Gonzalez. This podcast brings you engaging conversations, expert insights, and actionable strategies to navigate the challenges and seize the opportunities in your business. Whether you're a seasoned entrepreneur, landscaper, garden center or simply passionate about the green industry, this podcast is your go-to resource for inspiration, knowledge, and success stories. LET'S GROW! Directed and Produced by Eddie EVDNT Gonzalez. Language: en-us Genres: Business, Education, Entrepreneurship, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Ultra to the Mountains of Puerto Rico: Building a Coffee Legacy with Tito Mitil
Episode 92
Tuesday, 14 April, 2026
Send us Fan MailWhat happens when the hustle of Miami meets the mountains of Puerto Rico? In this episode, we sit down with Tito, a Miami-based entrepreneur who just came off working one of the biggest EDM events in the world, Ultra Music Festival, managing a team of 45 hawkers and eight beverage stations serving tens of thousands of people across three days. But behind the grind is a bigger vision: helping his family plant roots, literally, in the coffee mountains of Puerto Rico.Tito opens up about his parents dream to leave Florida behind and start a coffee farm in the highlands of Puerto Rico, and how that dream sparked something in him too. We talk about the 5-acre property his family acquired near one of Puerto Rico's most recognized coffee producers, the forest that still needs clearing, the two water sources on the land, and the long road ahead to turn raw terrain into something that creates a real family legacy.This conversation goes deep on what it actually takes to build in agriculture — the patience, the passion, the risk management, the hurricanes, and the reality that farming is a 5 to 20-year play, not a get-rich-quick scheme. We also explore the bigger vision for the property: think coffee production, hospitality, Airbnb-style accommodations, and a complementary venture to the local restaurant scene — not competing with it, but adding to it.Tito also reflects on his background in landscaping, what COVID taught him about plants and irrigation, and how simply taking action on the right information can open doors that passive consumption never will.If you're someone building something from the ground up, chasing a purpose, or thinking about what it means to create something that lasts, this episode is for you.Support the show
