Legally Contented

Author: Wayne Pollock

For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues. In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts. If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.
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Language: en

Genres: Business, Marketing

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Practice Pointer: When producing thought leadership, strive to be "first to contact" instead of "first to publish"
Episode 151
Thursday, 22 October, 2026

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, when producing thought leadership content, attorneys and their law firms should focus on being "first to contact" instead of "first to publish." === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Bridge your thought leadership gaps! Check out the Law Firm Editorial Service Opportunity Finder. Answer 3 questions, see how many publishing opportunities you left on the table last year, and get 5 article ideas tailored to your practice area. https://www.lawfirmeditorialservice.com/opportunity-finder/ === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com