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FWRD: An EasyCare PodcastAuthor: EasyCare
Welcome to FWRD: An EasyCare Podcast, your go-to resource for mastering dealership operations, hosted by Corey Smith and Erick Jauregui. With extensive backgrounds as a training professionals, each episode delves deep into the automotive, powersports, RV, and marine industries. FWRD brings expert guests to the table, sharing invaluable insights and strategies for success. From optimizing sales techniques to navigating industry trends, FWRD equips you with the knowledge and tools needed to thrive. Tune in to FWRD and stay ahead of the curve. Language: en Genres: Business, Careers, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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112. FWRD - The Past Present & Future of BDC John Traver
Episode 1
Thursday, 4 December, 2025
In this episode of the FWRD Podcast, Corey Smith and Erick Jauregui sit down with John Traver to break down what separates today’s top-performing BDCs from the rest of the industry. John shares how the BDC has evolved from its early roots in the 1990s into a mission-driven, customer-focused hub that powers long-term retention and dealership growth.The conversation explores how the best dealerships blend strong people and process with smart technology, using AI to improve data accuracy and prioritize outreach without losing the human connection customers expect. John explains why retention starts in the BDC, how quality of connection now outweighs speed alone, and why leaders must align culture, measurement, and mission before adopting new tools.Corey, Erick, and John also highlight the leadership mindset behind successful BDCs — from clear direction and shared metrics to honest assessment and continuous learning. John offers a forward look at the ideal 2025 BDC: smaller, smarter, more analytical, and designed to create meaningful customer relationships across every touchpoint.
