 |
Closing Time: quick insights from sales & marketing expertsAuthor: Insightly
Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you'll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
The B2B landing page strategy every paid media team needs -- with Tas Bober
Episode 182
Thursday, 26 February, 2026
If your CPL is climbing, the fix probably isn't more budget or more campaigns—it's better destination pages. In this episode, you'll learn the B2B landing page strategy every paid media team needs to turn clicks into qualified pipeline instead of wasted traffic. Val Riley sits down with B2B landing page expert Tas Bober, Founder of The Scroll Lab, to break down her "Core Four" framework designed to support how modern B2B buyers actually make decisions. Discover why buyers rarely convert in a single step, how sending paid traffic to a homepage kills momentum, and why managing dozens of hyper-specific landing pages drains resources without improving results. Tas explains how to earn the conversion with clarity and credibility first, then guide buyers toward the right next step—whether that's exploring use cases, evaluating comparisons, reviewing pricing, or booking a demo. Watch the episode on YouTube. Download Tas' Core Four toolkit: https://bit.ly/4s6UfRo Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Tas Bober: LinkedIn // The Scroll Lab • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website
