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Jereshia SaidAuthor: Jereshia Hawk
From quickly building a Multi-7-Figure Coaching Business to taking a planned sabbatical in Year 7 and coming back with a renewed sense of purpose and desire to build the business differently On this podcast, I share the behind-the-scenes minutia of running a sustainable and SIGNIFICANT business in the online world. Youll gain valuable insights that will help you make more money and love how youre making it when you just listen to what Jereshia Said. Language: en Genres: Business, Education, Entrepreneurship, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What Gets People to Buy Isn’t Always What Gets Them Results
Episode 312
Tuesday, 6 October, 2026
What gets someone to buy your coaching program isn't always the same thing that keeps them working with you and earns the renewal. In this episode, I break down the difference between marketing for the initial sale and marketing for client retention, and why clearly communicating the result, promise, and transformation matters at different stages of the buyer journey. Why You Should ListenSeparate acquisition marketing from retention marketing so you're speaking to the buyer's actual stage of awareness and trust.Learn the difference between your process and your promise so your content communicates the outcome, not just everything included in your delivery.Make your transformation tangible with concrete examples, before-and-afters, scripts, role plays, and other forms of outcome-focused content.Build a smarter offer ecosystem by recognizing the new problem created after a client achieves the initial result instead of cramming every solution into one offer. Learn how to create marketing and messaging that sells coaching and service-based offers by distinguishing the promise from the process, the initial purchase from the renewal, and acquisition marketing from retention marketing. This episode covers client results, buyer psychology, messaging strategy, content marketing, and succession offers. Resources mentioned in this episode:Market Like a CEO - Designed for business owners who want to sharpen their messaging and marketing so they can communicate the outcome their offer creates, attract the right buyers, and move prospects toward a buying decision.The Messaging Minimind - For business owners who want more personalized support with their messaging. Get expert feedback and guidance to clarify what you’re saying, strengthen your messaging, and make it easier for the right buyers to recognize why your offer is relevant to them.Sara Qureshi (Muslim Parenting Coach) - Instagraminstagram.com/saraqureshi.coachMore actionsStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.
