Make Better Content Marketing Decisions

Author: Marcus Schaller

Making the right content marketing decision shouldnt be complicated and overwhelming. What if its not a question of what to do? What if its a question of when to do it, why to do it at all, and how to do it in a way that has the most impact? This show is for B2B SaaS marketers and founders who dont have endless resources to throw at the wrong opportunities. You'll learn how to get really clear about your content marketing options, and make better content marketing decisions based on your goals and available resources. Visit marcusschaller.com to learn more.
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Language: en

Genres: Business, Marketing

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Ep 6: Own Your Topic
Monday, 19 July, 2021

My guest today is Kathleen Booth, chief marketing officer at clean.io. You’ll learn: How Marketing and Sales teams can align around top of funnel content. How to build out a pillar/topic cluster content strategy that focuses on the high level categories you want to be found for. The fastest content-based path to revenue.