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PR 360Where Communication Meets Innovation Author: Global Results Communications
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Tapping into Cultural Power with Danielle Mileno from M&C Saatchi
Episode 312
Wednesday, 18 February, 2026
Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies. Key Takeaways:- F1's appeal to luxury consumers- Cultural power is about shaping what people care about- Current state of PREpisode Timeline:1:20Introduction to Danielle Mileno and her love of sports2:40Danielle's work with Manchester United4:45What's happening these days at M&C Saatchi?5:45The rise of F1 and its appeal to luxury consumers8:45Navigating a fragmented media landscape10:15Building authentic relationships in micro communities12:35Finding the right influencers for brand authenticity14:50The amazing appeal of Shaquille O'Neal17:35Cultural power should be the ultimate KPI19:35Tying cultural power back to the bottom line21:30PR is all about relationships23:00Danielle's thought leadership philosophyThis episode’s guest:• Danielle Mileno on LinkedIn• M&C Saatchi Sport & Entertainment North America• M&C Saatchi Sport & Entertainment North America on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
