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Branding Momentum with Veronica Di PoloAuthor: Veronica Di Polo
Veronica Di Polo Marketing Strategist & Host of Branding Momentum I've spent nearly two decades helping service-based business owners get chosen faster by fixing the way they talk about what they do. Branding Momentum is a top-rated podcast for busy service pros who want better leads, clearer messaging, and real marketing strategies that actually work. I help service-based business owners get more visible, say what actually matters, and get clients without overthinking every post or strategy. Branding Momentum is where you learn how to promote your business when you're busy, make your words work, and stay consistent without burning out. Each episode gives you smarter ways to speak to potential clients, fix what's not landing, and turn your service into the thing people chooseeven if they just met you. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Why Saying It Straight Works Better for Service Businesses
Thursday, 29 January, 2026
People aren't ignoring your content because you're bad at marketing. They're ignoring it because it sounds like everyone else. Service businesses are overexplaining, softening their words, and adding context nobody asked for. And in 2026, that's exactly what makes people scroll past. I'm Veronica Di Polo, marketing strategist and host of the Branding Momentum Podcast, based in Moraira, Alicante, Spain. I help service-based business owners get clients by saying the right thing, clearly, without dressing it up. In this episode, I talk about why being direct works better than being polite, why shorter messages land harder than long explanations, and why clarity beats clever every single time when people are deciding who to hire. This is not about being aggressive. It's about being clear. If you sell your brain, your skill, or your time, this episode will feel familiar for a reason. 🎧 Listen on Spotify, Apple Podcasts, or Amazon Music. 💡 Free resource The AI Visibility Sprint 3 days. 3 simple moves to stop being invisible in AI search. https://veronicadipolo.mykajabi.com/aisprint 📬 V's Daily emails https://veronicadipolo.mykajabi.com/vdaily _______________________ 🎧 Enjoyed the episode?  Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum tiktok. ✨ Leave a review on Apple Podcast — it helps others find the show.
