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Social Media for B2B Growth: LinkedIn Strategy for B2B MarketersLinkedIn insights for B2B marketers. No hacks. Author: Michelle J Raymond - LinkedIn B2B Expert
Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel. The organisations seeing the greatest success on LinkedIn have one thing in common. Their Company Page doesn't work alone. They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities. Michelle calls this The Power of Two. Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to: Build a LinkedIn Company Page that your buyers want to follow. Activate employees to amplify your brand and expertise. Align Company Pages, executives and employee advocacy. Create content that supports trust, demand generation and long B2B buying cycles. Build executive thought leadership. Connect global brand strategy with regional marketing execution. Measure the impact of your LinkedIn investment beyond impressions and follower growth. This isn't a podcast about chasing the latest LinkedIn feature or gaming the algorithm. It's about helping B2B organisations build a LinkedIn strategy that's difficult for competitors to copy, because it's powered by both your Company Page and your people. Whether you're responsible for a global B2B brand or leading LinkedIn inside a growing organisation, every episode is designed to help you think more strategically and take practical action. Company Page People. The Power of Two. Have a question you'd like answered? Connect with Michelle J Raymond on LinkedIn or email support@b2bgrowthco.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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They Broke Their LinkedIn Company Page on Purpose — And It Worked
Episode 232
Tuesday, 4 August, 2026
Most LinkedIn Company Pages feel like an empty office lobby — beautifully vacuumed, nobody there. Manychat decided to break theirs. In public. On purpose.Ashley Sava, Content Marketing Manager and self-described content anarchist, took over the Manychat LinkedIn Company Page and announced it wasn't going to behave like a Company Page anymore. Three months later: thousands of new followers, creators voluntarily returning to the Page, and other brands screenshotting it as the example to copy.In this episode, Ashley shares how she won the internal argument, why commenting matters more than publishing, and the one metric she cares about that LinkedIn analytics doesn't measure.Key moments in this episode - 00:00 – Meet Ashley Sava, the content anarchist behind the Manychat Page03:31 – Why most Company Pages feel like an empty office lobby04:45 – Who actually owns your LinkedIn Page07:05 – The metric Ashley cares about most12:17 – Changing the Manychat strategy17:16 – Company Page Commenting as strategy21:02 – The LinkedIn jail moment22:31 – What the Company Page delivered for the business26:13 – How to get buy-in to change a boring Company PageConnect with Ashley Sava on LinkedInFollow the Manychat Company Page on LinkedInCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callB2B Growth Co newsletter
