Social Media for B2B Growth: LinkedIn Strategies and Tips

Author: Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn. Forget outdated tactics and vanity metrics. Around here, its B2B Growth. No Hacks! Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results. Youll hear from industry leaders, LinkedIn insiders, and marketing pros whove cracked the code on B2B growth. Youll discover how to: Create content your ideal customers actually want to engage with Build thriving communities around your B2B brand Leverage the latest LinkedIn features and updates before your competitors do
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Language: en

Genres: Business, Education, How To, Marketing

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Employee Advocacy vs Engagement Pods: What’s Real on LinkedIn?
Episode 217
Tuesday, 17 March, 2026

Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification?You’ll learn the difference between engagement pods, employee advocacy and internal content amplification, and why the real issue isn’t the tactic — it’s the intent behind it.If you’re a B2B marketer, business leader or social media manager trying to build a LinkedIn strategy that actually drives results, this episode will help you understand where to draw the line.Key moments in this episode - 00:00 Employee Advocacy or Pod03:20 What Engagement Pods Are05:58 Employee Advocacy Defined08:11 Slack Swarm Debate10:19 Where I Draw the Line13:55 Zooming Out to Goals15:38 Employee Advocacy Reality Check17:23 Final TakeawaysCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260317_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1#EmployeAdvocacy #LinkedIn #B2BMarketing