 |
Brick and Mortar VisibilityWelcome to Brick and Mortar Visibility the go-to podcast for studio business owners who want to stand out, scale up, and create the freedom they deserve. Author: Melissa Rose - Business Coach for Studio Businesses
Welcome to Brick and Mortar Visibility the go-to podcast for studio business owners who want to stand out, scale up, and create the freedom they deserve. Im Melissa Rose, a fellow studio business owner who knows firsthand that running a brick-and-mortar isnt just about salesits about building a legacy. Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving businessfrom building and leading a powerhouse team to creating a turnkey operation. Were going to help you avoid the cash flow crunch and tap into next-level marketing strategies that bring the perfect clients in your doors. Ready to be the only option in town? Lets do this! Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers
Episode 278
Monday, 25 August, 2025
What if the thing you see as your biggest weakness is actually your greatest asset?This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most profitable program—what started as “flaws” or “detriments” became the exact reasons people trusted and chose my business.Inside this episode, you’ll hear:🎭 How a perceived weakness in your business might actually be your biggest draw💇 Why authenticity (like embracing my gray hair!) builds deeper trust with your people🩰 My story of building a home-based studio—and how it attracted the perfect-fit clients📈 How six-week sessions, once seen as a weakness, became our #1 revenue driver🕵️ Questions to ask yourself to uncover what to “feature” in your own studioAnd of course, I’ll share how consistency and accountability inside LEVEL UP can help you spot and feature your brilliance instead of hiding it.Because your quirks? Your isms? Those might be your next big win.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.
