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Roofing SuccessAuthor: Jim Ahlin
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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5 Moves to Protect Your Roofing Business in a Downturn
Episode 331
Monday, 26 October, 2026
The roofing market is down about 10%. So why are some roofing companies losing 50% to 75% of their sales? It's not the market. It's the business model.In this episode, Jim Ahlin breaks down the 4 biggest threats hurting roofing companies and shares 5 moves to protect your cash, keep your best people, and stay profitable when leads dry up.You'll learn:- Why relying on storm work puts your roofing business at risk and how to build more retail sales- How to keep your best sales reps, improve your sales process, and close more jobs with fewer leads- How to track the right numbers, protect your profit margins, and build cash reserves before a downturn hitsListen to the episode on Spotify & Apple Podcasts (331) 👇🎧 https://roofingpod.com/spotify🍏 https://roofingpod.com/apple-podcastsPODCAST SPONSORS:- Your Business Guide: https://yourbusinessguide.com- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started- Day 41 Thrive: https://roofingpod.com/day-41-thriveIG: https://www.instagram.com/roofingsuccess/FB: https://www.facebook.com/groups/roofingsuccessJoin Our Facebook Group: https://roofingpod.com/facebook📱 Text Jim @ (612) 512-1812 – Say Hi!💬 Leave Us a Review: https://roofingpod.com/reviewChapters:00:00 Why Are Roofing Companies Struggling in 2026?02:30 Why Are Roofing Leads Dropping?04:30 How Do Interest Rates Affect Roofing Sales?06:30 Why Are Roofing Companies Going Bankrupt?12:00 How Can You Prepare Your Roofing Business for a Downturn?17:00 How Can Roofing Companies Generate Sales Without Storms?20:00 How Should Roofing Companies Manage Employees During a Downturn?23:00 How Can Roofers Improve Sales and Financing Approval Rates?28:00 How Do You Protect Roofing Profit Margins and Cash Flow?
