 |
Why It MattersAuthor: Michael Gough
A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many. And to re-establish relevance you need someone with vision and drive to explain why it matters. These conversations are hosted by Michael Gough. He's a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth. Get in touch with Michael using the email podcast@whyitmatters.co.uk Or follow him on Instagram @ _whyitmatters_ Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
34. Why Richer Conversations Matter
Wednesday, 17 December, 2025
What happens when you stop racing through a script and start really listening? In this episode, I'm joined by Miranda Birch. Miranda spent nearly 25 years at the BBC as a producer, presenter and interviewer. Now she runs a consultancy called The Richer Conversations, helping founders and marketers have short, focused conversations that uncover real stories and genuinely useful content. This one's for you if you ever need to interview clients or customers, draw out stories from colleagues or partners, or help people think more clearly simply by the way you listen. We talk about the practical stuff. How to move past safe, surface answers. How to ask about "firsts" so people share the moments that actually mattered. How to drill down from vague words like respect into concrete scenes you can picture. One line that stayed with me comes from Nancy Kline, via Miranda: The quality of your attention shapes the quality of other people's thinking. You can feel that in the way Miranda works. Not as a technique, but as a form of respect. So switch off your phone. Ask one good question. Then stay with the answer long enough for something new to surface. If you're tired of thin insights and shallow case studies, this conversation should both encourage and stretch you. You'll leave with questions you can use this week.
