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The Progressive Agency PodcastAuthor: Craig Cody
The Progressive Agency podcast is a resource to help agency owners keep more of what they make. As a CPA, I work with many different business types to put tools in place that build wealth outside of their businesses. Agency owners in particular tend to struggle with this. My goal with The Progressive Agency platform is to provide clarity around tax reduction strategies that agency owners can use to achieve financial success in the long-term. Join The Progressive Agency community to learn new ways you can make your agency scaleable or sellable down the line. Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The #1 Marketing Tool to Attract Right-fit Clients, with Henry DeVries
Episode 69
Wednesday, 24 April, 2024
Henry DeVries is CEO and co-owner of Indie Books International Inc., an Oceanside, CA company he co-founded in 2014, publishing over 150 titles. He works with agency owners, business leaders, and strategic consultants who want to attract more high-paying clients by marketing with a book and a speech by publishing a book they are proud of. In the last ten years, he has helped ghostwrite, edit, and co-author more than 300 business books, including his McGraw-Hill bestseller How to Close a Deal Like Warren Buffett now in five languages, including Chinese. He was formerly the careers columnist for the San Diego Union-Tribune. In 2024, he launched the news website AgencyOwnerNews.com. He is personally the author or co-author of 20 marketing books, including Trusted Advisor Confidential, Bringing In the Business, Marketing With A Book For Agency Owners, Rainmaker Confidential, Self-Marketing Secrets, Marketing With a Book, Persuade With a Story, Defining You, Build Your Consulting Practice, and Client Attraction Chain Reaction. Having a book is the #1 marketing tool, but it’s the starting line, not the finish line. In this week’s episode, Henry DeVries shares his tried-and-true method for attracting high-paying, right-fit clients without having to do all the heavy lifting of traditional prospecting. His key to success is writing a book and giving it away for free — yes, for free. Henry shares that when you position yourself as relentlessly helpful by openly sharing your expertise, it automatically sticks in a person’s mind that you’re the go-to person for that particular topic. Next time they need someone to help them with a problem, you already are in the back of their head, and they have tangible evidence to show you’re the right person for the job. Join us in this episode of the Progressive Agency Podcast to learn more about positioning yourself as a subject matter expert to attract right-fit clients by building trust upfront by sharing your knowledge openly with prospects and clients alike. What you will learn in this episode: What is authority marketing and how can it generate more income? Writing a book is the starting line, not the finish line The Magnificent 7 of promoting your book Building trust by being relentlessly helpful Getting your face out there to promote your book The ROI of digital vs print books Getting people to experience you as the author Resources: Indie Books International: https://indiebooksintl.com/resources/ Agency Owner News: https://agencyownernews.com/ LinkedIn Personal: http://www.linkedin.com/in/henryjdevries Facebook: https://www.facebook.com/profile.php?id=100085340613920
