 |
Content Disrupted: Bold Takes on Brand MarketingAuthor: Skyword
Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketingsubscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Jay Acunzo on Resonance: How to Become a Sought-After Brand
Episode 39
Friday, 25 July, 2025
Creating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. He dives into the dangers of mistaking awareness for affinity, how generic expertise has become a commodity, and how to deliver high-conviction messaging that only your brand can own.
