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Growthtale - Random Digital Marketing TalesAuthor: Eleni Kolliga
You are probably wondering "Why should I listen to this lady?" Well, I'll give you some reasons... When I started practicing digital marketing, I thought that every brand has a story to tell. A story that can be a fairy tale with the right resources and lead the company to grow. Thus the name of Growthtale Growth Tale. In this channel, I am going to share with you some tips and random stories from my work & personal experience. Hear me 1/week. Language: en-us Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Future of Product-Led Storytelling with Clair Byrd
Episode 2
Sunday, 27 June, 2021
Guest Speaker: Clair ByrdClair Byrd is a partner and Head of Marketing at Wing Venture Capital, responsible for all internal marketing programs, as well as working side by side with Wing companies on marketing and growth initiatives. Wing leads Seed and Series A financings in transformative enterprise technology companies.Prior to Wing, Clair led Solutions Marketing at Twilio, an iconic company in the process of radically shifting the way we think about communications, software applications, and how modern enterprises engage customers. Previously, she led marketing at the product design platform InVision, where she and the team grew their install base into the millions and established them as a “household name” in the design space. In this episode, we have an AWESOME talk about #storytelling and why it should be at the heart of every brand. We discussed the following topics: 1. What is Product-Led Storytelling, and why is it important for any business, 2. What are some strategic steps that businesses should follow when they want to market their product using the art of storytelling, 3. How product-led storytelling fits into the different marketing funnels and the different touchpoints of the customers’ journey, 4. Are any specific skills someone needs to have to create successful storytelling for a brand, 5 Trends & innovations in storytelling, 7. How easy it is to be ethical in digital marketing and, most specifically, in storytelling development. You can find Clair via email at clair@wing.vcWebsites:https://www.wing.vc
