eCommerce Standup

Author: Total Commerce Partners

eCommerce StandUp - delving into the depths of e-commerce with some very funny results brought to you by the a female-led ecommerce agency For more information, check out ecommerce.tvp.nyc
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Genres: Business, Education, Entrepreneurship, How To

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Null Results, Real Insights: Mastering the Art of A/B Testing in E-Commerce
Episode 121
Monday, 20 January, 2025

In this episode, we tackle two big questions facing e-commerce businesses today: How can you leverage A/B testing for meaningful insights—even when results are “null”—and what role does a Shopify agency play when DIY themes are so powerful? We dive into best practices for running and interpreting tests, highlighting why “no significant change” can still be a huge win for your strategy. Then we explore what a Shopify agency brings to the table that off-the-shelf themes and self-built stores can’t always cover, including advanced customizations, integrations, and the expertise to iterate quickly. If you’re wondering how to maximize conversions while also weighing the pros and cons of going it alone versus hiring an expert team, this episode is for you.

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