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The Next-Gen Home Buyers: Cracking the Code on Marketing Multifamily & Gen Z
Episode 39
Monday, 10 November, 2025
In this episode of The Market Pulse, host Aaron Fichera is joined by multifamily operations expert Adrian Danila, founder of Multifamily X Consulting, to explore how the real estate industry is shifting to meet the demands of Gen Z and younger millennials.Adrian shares powerful insights into the mindset of next-gen renters—and future homeowners—including their expectations around tech-enabled living, authenticity in branding, fast response times, and meaningful community engagement.Whether you're a home builder, real estate developer, or multifamily marketer, this episode delivers practical strategies to help you future-proof your brand and turn today’s renters into tomorrow’s buyers.🔑 Key takeaways:Gen Z’s influence on multifamily and single-family housingMarketing strategies that resonate with digital-native audiencesHow to build long-term loyalty with the next generation of homebuyersTune in for a forward-thinking discussion that helps builders and marketers evolve with today’s most influential demographic.Subscribe to The Market Pulse for the latest trends in real estate development, multifamily strategy, and homebuilder marketing.
